No easy road trip. A mission! On to the Dubai 4x4 Expo - Part 1
Two adventurers. One goal. To master the most demanding overlanding route of the year: 7000 km of extremes. Black Sheep on Tour is an uncompromising overlanding project that combines technology, perseverance, and authentic storytelling. At its core is the INEOS Grenadier Quartermaster, equipped with high-end components from Black Sheep Innovations and first-class partner gear.
The Route: Switzerland – Austria – Slovenia – Croatia – Serbia – Bulgaria – Turkey – Iran – Iraq – Kuwait – United Arab Emirates.
The route was deliberately designed to include visually stunning, media-friendly, and contrasting locations to capture spectacular photo and video content with maximum impact. Planned highlights include the Dolomites, the Anatolian highlands, the tufa formations of Cappadocia, the Iranian Zagros Mountains, desert camps in Kuwait, and the iconic Dubai skyline.
The Conditions: High mountains, steppe, desert. Gravel roads, border crossings, extreme stress.
The Goal: To put technology to the test. To document everything unfiltered. Every product in a real-world endurance test. Spectacular photo and video material.
We look forward to taking you on our journey! For those who don't know us yet:
We are Thomas (51 – Founder and Owner of Black Sheep Innovations GmbH) and Sandro (40 – Managing Director of Black Sheep Innovations GmbH) from Black Sheep, two Swiss adventurers who share a passion for overlanding and off-road exploration. Together, we bring over 30 years of experience across 65 countries, accumulated over hundreds of thousands of kilometers on and off the road.
Our Sponsors:
To date, we have been able to inspire many leading brands from the off-road and overlanding world to join our project, and they enthusiastically support us – a big THANK YOU to all of them!
